WELCOME to this All New section of our website.
Although [it] is still in experimental stages; we're hoping to provide articles & resources submitted by our
Website team/members, Business associates, Clients/Friends of COLORFAST, and more.
Some content may be included at random for the purpose of providing variety, and others may be
subjects requested for submission pertaining to issues of relative importance. Nonetheless; we hope
our visitors are either informed, entertained, inflamed, or all of these...!

If you would like to participate (in this 'tech-talk' section), or have anything to submit that may be of applicable interest
to our web-visitors, Please use this CONTACT information temporarily & a new "info" e-mail address will be added soon.
On behalf of all associates of COLORFAST, We Thank You Very Much for Visiting our Website!

~J. S. Valentine

Our first article in the "tech-talk" section:
The following was submitted as more of an introductory presentation by our friend & colleague, Steven "Steev" Coco.
   Steev, a long-time friend & business partner, has quite an impressive resume' in various professional fields of Music, Audio, Recording, Production (P&E), Audio for Video post-production, Music performance, Live audio & much more. Although Steev is presently persuing the main interests of his qualified skills in computer programming, our friend & associate has been nice enough to offer his valuable time/efforts toward the expanding requirements of COLORFAST™ productions, and our website as well.

   We're certainly hopeful to see more articles and/or informative resources from someone with such credentials & experience. We can all benefit from Steev's philisophical & artistic perspectives on the more 'technical' side of music business & production related issues. Web-visitors are also welcome to contact Steev with the e-mail link provided below this article; and/or post any questions you may have in our Message Board forums relative to [the following] and subsequent articles to follow.

Thanks to our Visitors for reading & Thanks to Steev for every bit of your time and efforts!
May you all enjoy the following chunk of Self-Indulgent swill' and foolish BullCrap...
er... uh... I mean Wonderful Educational Insight provided by our good friend...

"The Most Important Thing I Learned"
(Submitted by: Steev Coco)

   Almost all of life is passé. By that I mean that someone, somewhere has “been there and done that” so keep yourself from getting “on the bandwagon”. Some people get hooked on following as opposed to leading. DON'T!

   Digital gear may now have become ubiquitous; but only just now–nobody able to read this is too young to remember when it really meant something hi-tech to say “digital” on your product. Yet digital gear has been around since the 1920's! That's the truth! Somewhere—probably in retirement in Florida—there's a crew of cats who had digital gear way back like in the '50's before any studios were using it; and they had parties where it was playing the music, they spilled wine on it, they had it in listening rooms in their basements, they left it on after they fell asleep in the other room... It would make a blasé conversation topic.†

   During the past couple of decades in this industry, untold hours of time and fruits of labor have been wasted on bandwagoning by musicians, engineers, and producers as if making the loudest argument made music appear on records! There were the ones who actually went to work and just did their thing (analog or digital!); and they kept the industry alive for all the other ones who just spent their time farting around about it all.

   Now, digital is not the topic of this article—just an example—more to the point: I bet you that someone reading even this miniscule article got a little heated about something they see in it; over some stake they have in digital technology—and that's the point. Is it not a fragile situation if this article could derail your productivity by straying your focus to it—simply because of “buzzwords”. I haven't even made a play in a venue—like with some product or something! Yet someone may have formed an opinion over its content.

   If you want to spend your time making only that which you truly love, don't waste your time double-checking your opinions—and find yourself a hypocrite. Simply dispense with the opinions to begin with. If you want to impress someone, do it with facts—and actually achieve something.

† If you don't believe digital is that passé, it actually is true. Even cursory research will yield you very early years for the technology's introduction.

Steev Coco is a master musician and audio engineer. He now programs computers.
steevcoco@jsvcolorfast.com

...and this is Steev's dog: